Research into Potential Audience

Demographics~

Age

As the rating for the short film is for ages 15 and over, our intended age demographic is for people 15 to mid thirties as we imagine any person older or younger than that won't be fully invested in the storyline as it won't be as believable or scary. This will allow us to make our film as graphic as we desire it to be whilst still considering our 15 ESRB Rating. Gore, blood, nudity and other extreme graphic themes will be kept to a minimal amount, however our film will gain its mature rating from the disturbing themes of horror that may affect younger audiences who watch.

Socio-economic Grouping

Typically, audiences for short films tend to be more involved with film culture than the average person who is interested in huge budget blockbusters that make their ways into cinemas. Therefore, we can assume our demographic will have a high disposable income which will influence the way we distribute our product. We may choose to release it digitally at a high price, however I imagine the authenticity of having the film released physically would sit well with our desired audience. Our film will manipulate the ideas of fear and enlighten this demographic to areas of life they may never have had the reason to explore.

Psychographics~

Explorers

According to psychographics in media we can categorise the audience's intentions to watch a film into 6; Reformers, Aspirers, Succeeders, Resigned, Strugglers and Explorers. For the purpose of our short film, I will be focussing on explorers as they are the likely audience for our film. Explorers tend to watch a film to experience new themes that may interest them. We want our audience to watch our film with an open mind as our themes are extremely unusual and will be difficult to gain a dominant reading from the audience. The audience may oppose our ideas in the film and choose to reject the themes, however if marketed correctly we will effectively lure in this large and growing demographic.