Radio trailers are used to further the advertisement of a film so a wider and more mixed audience will learn about the film and will hopefully bring in more audiences to watch it.
What draws in the audiences is the dramatic music and effective dialogue take from the film which had been chosen to make the film sound appealing as that's the only way they'll be able to attract their audience because unlike a normal trailer, these can't rely on stunning visuals and quick, impressing editing. Another thing radio trailers have is quotes from film critics and good reviews from preview screenings which push the audience into making a decision to go see it or not as these make or break the audiences decision because if they reviews are bad then this will put the audience off as they'll believe the film might be a flop and therefore a waste of money.
What draws in the audiences is the dramatic music and effective dialogue take from the film which had been chosen to make the film sound appealing as that's the only way they'll be able to attract their audience because unlike a normal trailer, these can't rely on stunning visuals and quick, impressing editing. Another thing radio trailers have is quotes from film critics and good reviews from preview screenings which push the audience into making a decision to go see it or not as these make or break the audiences decision because if they reviews are bad then this will put the audience off as they'll believe the film might be a flop and therefore a waste of money.














































