Evil Dead (1981)
This poster is bare with a picture of a young girl being pulled underground by a demonic spirit while she is trying to free herself. This portrays the horror genre in a very causal manner as we can see the type of situation she is in and what the antagonist might be.
The dark colours of the sky and ground contrast with horror genre the movie is wanting to portray a frightening and vulnerable atmosphere as this person is all alone and has no escape. It also represents the night which is where most horror films are set.
Despite it being a low-budget movie at the time, the poster's selling-point in order to attract the audience is that there is a quite from horror write Stephen King. due to King being a well-known author at the time and some of his novels being adapted in movies, people will want to go and see due to him praising the movie. The writing is white which juxtaposes with the dark background which helps to make it easy to read.
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