The Mist (2007)
The poster is mostly dark with only the bright mist giving the only light on the poster. We can clearly see the man holding the young buy gazing through a huge window. This suggests that these two are going to be the main movie's protagonist as they are in the centre of the poster and are the only people in it.
Despite the mist being easy to see, you can't actually see what is inside, helping it to create a mysterious atmosphere of the unknown. It will help make people want to see it as they want to know what is lurking in the mist, and possibly if the protagonist will survive it.
The movie's tagline "Fear Changes Everything" suggests that the unknown monster might not be the only antagonist in the movie as if people are involved in an unknown scenario such as this that it might alter someone's sensibility and rightful thinking, which will make the viewer wonder who?
It also has a unique selling point with it being based on a novel by horror novelist Stephen King and being directed by Frank Darabont who directed critically acclaimed movies such as "The Shawshank Redemption" and "The Green Mile", so as many people like both their work, they would go to see this movie to see if it is like the others.
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